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Packaged Energy and Soft Drinks

Packaged Energy and Soft Drinks
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packaged soft drinks

packaged energy drinks

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Packaged Energy and Soft Drinks
 Red Bull
Kick  Lucozade

The energy drinks category is believed by many to be relatively young, however Lucozade was originally launched in 1929 as a hospital drink for ‘aiding the recovery’ although in the early 1980’s it was promoted as an energy drink for ‘replenishing lost energy’.

The massive growth came in 2002 with the launch of Red Bull which currently accounts for nearly 45% of the energy drink market, mainly consumed by 18 – 34 year olds as a straight drink or a mixer.

This combined with the power drinks used by many athletes to boost performance means the category size is now in excess of 620 million litres per annum.

For full details of our product range, please download our product brochure.

Edwards Beers & Wine Supplies Ltd, Unit 5, Grovebury Place, Grovebury Road, Leighton Buzzard, Beds LU7 4SH
Tel: 01525 372290, Fax: 01525 853220